British photographer Joseph Ford is a special guest of the festival with Aerial Fashion.
Since my first explorations of aerial photography I’ve been fascinated by the way that patterns appear in nature or architecture that remind me of other textures, other materials. When you’re in the air, cars become toys, tall walls are reduced to lines on the ground, buildings become geometric shapes… During the process of exploring this change of perspective, it became clear that a zipper could become a train track, a sand dune could become a fold in a piece of clothing. I spent days researching areas I wanted to photograph from the air, then even more time finding ways of combining aspects of the landscape with details of clothing.
International clients including Missoni, Lacoste, Pepe Jeans London and Hennessy have commissioned me to create perfectly matching images and films inspired by my personal work, which has won numerous awards since my first diptychs in 2011.
